Digital signage player is designed to make planning, scheduling, distributing and monitoring media an easy, quick and accurate process. This device combines extremely powerful and field-proven administrative tools for control, automation, and data integration with a simple, elegant, and device independent content management approach for local screen content contributors.

Digital signage player makes ingesting, assigning, and adjusting content delivery across your network a simple and repeatable process. Advertising using a digital sign is a form of out-of-home advertising in which video content, advertisements, and/or messages may be displayed on digital signs with a common goal of delivering targeted messages, to specific locations and/or consumers, at specific times. This is often called "digital out of home".